Richard King’s How Soon Is Now? is a landmark survey of the record labels that make up the backbone of the independent music industry and the hugely inspirational, eccentric, impulsive and visionary figures who created them.
One of the most tangible aftershocks of punk was its urgency to prompt individuals into action. Document your reality: do it yourself. From this, a generation was inspired and, with often zero financial planning or business sense, in bedrooms, garages and sheds, labels such as Factory, Rough Trade, Mute, 4AD, Beggars Banquet, Warp, Creation and Domino began, shifting the musical landscape and trading on an ethos and identity no brand consultant would now dare dream of.