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EKONOMIJA IN POSLOVANJE upravljanje organizacija

The innovator’s dilemma
When new technologies cause great firms to fail

Clayton M. Christensen

Oktober 2014

Založnik o knjigi

Great companies can fail—not because they do anything wrong, but because they do everything right. Meeting customers’ current needs leads firms to reject breakthrough innovations-“disruptive technologies” that create the products and opportunities of the future.

Radical thinking . . . and a wake-up call. Citing examples from many industries (computers, retailing, pharmaceuticals, automobiles, steel), Clayton M. Christensen explains how to avoid a similar fate. He presents strategies for determining when not to listen to customers, when to pursue small markets at the expense of larger ones, and other ways to ensure long-term growth and profit. This award-winning book shows managers the changes that may be coming—and how to respond for success.


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Cobiss ID: 14446902
Avtor: Clayton M. Christensen
Cobiss naslov: The innovator's dilemma : when new technologies cause great firms to fail / Clayton M. Christensen
Postavitev: EKONOMIJA IN POSLOVANJE upravljanje organizacija
Jezik: angleški
Leto: 2000
Založništvo: Boston : Harvard Business Review Press, cop. 2000
Fizični: XXVII, 252 str. : ilustr., graf. prikazi ; 25 cm